Email Marketing · Deliverability · Web Development

Garrett Vogenbeck

Email Marketing Strategist

I've spent 20 years planning and running email marketing programs, most recently at a scale of more than 300 million sends a year. I know how to get email delivered, opened, and turned into revenue.

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20+Years of Experience
300M+Emails Sent Per Year
500K+Newsletter Subscribers
10+Years Leading Email Ops

About

Twenty Years of Email and the Web

I'm a marketer who has spent his career in email and on the web. I hold a Bachelor's in Computer Science and an MBA from Oregon State University, which means I'm just as comfortable digging into a deliverability problem as I am presenting results to leadership.

I spent more than a decade leading email operations at Lexipol, where I took small lists and rough processes and grew them into a program sending nearly 400 million emails a year across hundreds of campaigns. Along the way our subscriber base passed 500,000 readers across five media verticals, and deliverability stayed strong the entire time.

Today I'm the email marketing strategist at RYNO Strategic Solutions, a digital marketing agency for home services contractors. I handle campaign strategy, copy, responsive templates, deliverability, and reporting for clients in HVAC, plumbing, electrical, roofing, and other trades.

Earlier in my career I ran my own web shop, building and maintaining WordPress and Drupal sites for clients in academia, clean tech, healthcare, real estate, and small business. That background still shows up in my work every day.

Experience

Career Timeline

2026 – Present

Email Marketing StrategistCurrent

RYNO Strategic Solutions · Phoenix, AZ (Remote)

  • Lead email marketing strategy and execution for the leading digital marketing agency serving home services contractors.
  • Own campaign strategy, copy, responsive template development, deliverability, and reporting for clients in HVAC, plumbing, electrical, and roofing.
  • Build and maintain the templates, processes, and reporting that keep email consistent across many client brands.

2014 – 2024

Email Marketing Manager

Lexipol · Portland, OR

  • Drove delivery of 300M+ emails annually across hundreds of campaigns for brands serving first responders and public service professionals.
  • Overhauled the marketing tech stack, streamlining ESPs, analytics, and automation tools for efficiency and scale.
  • Achieved industry-leading deliverability while expanding reach and cutting operational costs.
  • Managed authentication protocols, list hygiene, and cross-client compliance using Email on Acid, Litmus, and Validity Everest.
  • Launched lead nurturing programs that improved subscriber loyalty and marketing effectiveness.

2009 – 2018

Proprietor, Web Developer / Digital Marketer

Holistic Web Media · Oregon & Colorado

  • Designed, developed, and maintained Drupal and WordPress websites for clients across diverse industries.
  • Delivered custom theme development, SEO, email marketing, hosting, and strategic digital consulting.

2009 – 2018

Web Designer & Developer

Visible Network Labs · Denver, CO

  • Built and managed the digital presence for social network analysis software created at the University of Colorado Denver.
  • Created a fully custom WordPress theme and ran multichannel campaigns that grew adoption and visibility.

2013 – 2014

Demand Generation Architect

Lead Lizard · Portland, OR

  • Created campaigns and digital assets within Eloqua, Marketo, and Pardot for enterprise clients.
  • Conducted quality assurance to ensure campaigns performed reliably and met brand standards.

For the full 20+ year history, including roles in e-commerce, higher education, and clean tech, visit my LinkedIn profile.

Portfolio

Selected Work

Email Campaign

Project Title

Short description of the campaign, the challenge, and the measurable result it delivered.

See the project →
Template System

Project Title

Short description of the responsive template system, the platforms involved, and the outcome.

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Web Development

Project Title

Short description of the website build, the client's goals, and how the work moved the numbers.

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Case studies are on the way. In the meantime, feel free to reach out if you'd like to hear about a specific project.

Skills

Skills & Tools

Email Marketing Operations

  • Campaign Strategy
  • Marketing Automation
  • Audience Segmentation
  • Lead Nurturing
  • Lifecycle Marketing
  • A/B Testing
  • SMS Marketing

Deliverability & Compliance

  • Inbox Deliverability
  • Authentication (SPF, DKIM, DMARC)
  • CAN-SPAM & GDPR
  • List Hygiene
  • Litmus
  • Email on Acid
  • Validity Everest

Web Development

  • HTML & CSS
  • Responsive Email Templates
  • WordPress
  • Drupal
  • SEO
  • Landing Page Optimization

Marketing Technology

  • Eloqua
  • Marketo
  • Pardot
  • Mailchimp
  • ServiceTitan
  • SEMrush
  • CRM Integration
  • Analytics & Reporting

Credentials

Education & Certifications

Master of Business Administration

Oregon State University · Entrepreneurship & Sustainability

B.S. Computer Science

Oregon State University

Intensive German Language Instruction

Europa Kolleg, Hamburg

  • Mailchimp Foundations Certification
  • Email Marketing Certification
  • Digital Marketing Certificate
  • Email Marketing Software Certified
  • GEM (Going the Extra Mile) Award
  • Lexipol 10 Years of Service Award
  • Pax Romana Award

Contact

Get in Touch

If you'd like to talk about email marketing, deliverability, or a project you have in mind, the best way to reach me is by email. I'm happy to connect on LinkedIn as well.

Send Me an Email

garrett@vogenbeck.com• (503) 551-1556• LinkedIn• Denver, CO & Portland, OR